Sweet n Salty Breakfast Goodness

The late-for-work breakfast of champion dads everywhere.

Like most of you, I typically don’t have time for breakfast Mon-Fri – hit snooze twice, took longer to wash with that sliver of soap, kids not cooperating, rush to get them to school – so I tend to carry myself through to lunch on coffee and, if I remember to grab one, a Sweet ‘n Salty bar.

Come the weekend, I’m all about breakfast. Brew a pot of joe and weigh out what I’m going to tuck in to: bacon and eggs, pancakes, or my private guilty pleasure, a big bowl of Cap’n Crunch. Damn I love that stuff! My wife doesn’t like it when I come home from shopping with a box because she doesn’t want the kids eating the sugary junk, but if I see it on sale (or even if it’s not), I can’t help but pick me up some.

Here’s the thing: Cap’n Crunch tears the crap out of my mouth each and every time I eat it. And bacon? Bacon just hurts. Pancakes are painless but I almost always burn myself on the pan somehow… But despite all of that, I keep coming back for more Cap’n. And why? It actually hurts to eat it. The roof of my mouth, the gumline behind my bottom front teeth, the inevitable bitten cheek, it all adds up to pure unadulterated discomfort for the rest of the day, and yet I still love it.

Gotta love the Cap'n!

Why?

Nostalgia? Not really.

Because I get some kick-ass prizes in every box? Not a one.

Those ingenious mazes and puzzles printed on the back? Um…

It’s just that good? Well, yeah! I guess…

My point is that even though there are hundreds of other cereal choices of equal and greater sugar content, I would gladly pass them over (on sale or not) to grab a box of Cap’s chunks of chewy glass. Does that qualify as brand loyalty? It does in my books. And if anyone were to ask me, “What’s your favourite cereal that you would sacrifice all other cereals to have?”, I would sardonically reply with more than just a vote for the blue-suited skipper, but would highly recommend it to said inquisitor (and even footnote the endorsement with the caveat regarding the oral lacerations to come).

Would your customers do that for you? What would you have to give them to get that kind of sponsorship? What about you? What will you suffer through even though an alternative exists?

If you’re like me, grab a bowl of those crunchy, stick-in-your-teeth, scrape-the-shit-out-of-your-mouth, corn-based barrel-bites of awesome and skip on the hot sauce and lemonade for the day.

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