Jobs and Wozniak in 1975

I wish I still had my hair...

Steve Jobs used to be just some nerdy guy with funky hair.

Mark Zuckerberg? Same.

Same with Jim Sinegal (Costco), and Craig Newmark (Craigslist), and Pierre Omidyar (eBay) and so on. They all used to be just plain, regular, you-and-me-type folk, with regular lives, in regular homes, with regular shoes, and regular problems.

Then one day, after a lot of hard work, they got big.

The thing about becoming big, and one of the most important aspects of keeping yourself there, is humility. What I mean is, knowing that in your not-so-distant past, you were NOT big and didn’t sit atop a pedestal looking down upon the general populace.

It is in respect to this level of humility and grace that I comment on Mitch Joel, President of Twist Image, marketing guru, social media visionary and all-around nice guy.

I was thinking about hosting some podcasts on my company’s website and was looking to get some direction on software, hardware, pitfalls, process, etcetera, so naturally I reached out to someone who podcasts regularly and whose podcast and blogs I subscribe to: Mitch’s Six Pixels of Separation.

I shot him an email in response to one of his blog posts and much to my surprise and amazement he not only replied to my email, but did so within 24 hours and provided a link to a “How To” posting on how he does what he does.

Mitch is a much sought after public speaker, the author of a highly respected book on social media marketing, president of a very successful (and busy) marketing company, and he took the time to reply to an email from someone he doesn’t know asking for help on how he does what he does.

That’s like getting batting tips from Mark McGuire, or financial advice from Warren Buffet. The fact that Mitch took the time to respond with contextually accurate and helpful advice to what I can only imagine would have been one of hundreds, if not thousands, of emails from a total stranger working for a company that isn’t even a blip on his radar is completely flattering and professionally astounding.

Six Pixels of Separation by Mitch Joel

Smart guy. Smart book.

That says a lot about Mitch Joel.

I would highly recommend subscribing to his podcasts, his blog and most importantly, buying his book (I read it,really enjoyed it and am successfully putting into practice some of the concepts described therein).

Thanks again, Mitch.

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